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Marketing & Communication |
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Philanthropy Journal - Marketing/Communications Articles
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Marketing/Communications articles in the RSS feed
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Does your nonprofit need a new logo?
If your logo projects the wrong image, is confusing or too similar to another organization?s, or if the name of your nonprofit no longer describes what you do, it?s probably time to make some changes.read more
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Business principles for marketing, practically applied
The famous organizational writer Peter Drucker shared thoughts decades ago that are relevant to serving current communications needs of nonprofits.read more
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Is your nonprofit?s website media-friendly?
This check list will help ensure your website is not only media-friendly, but has news and information presented for all audiences, including funders, potential partners and clients. read more
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The basics: Raise awareness and funds with video
For many nonprofits, the thought of making a video can be scary. But by sticking to four basic steps, it?s possible to create a video to enhance a larger campaign.read more
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Five tips for writing effective web content
With online content increasing rapidly, nonprofits need to make sure what they write and post has the best possible chance of attracting and keeping readers.read more
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